Ian Robertson

'A revelatory and practical new exploration of the science of confidence, which is important for everyone but crucial for women.' Mary Robinson, former President of Ireland

Why do boys instinctively bullshit more than girls? How do economic recessions shape a generation's confidence? Can we have too much confidence and, if so, what are the consequences? Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative.

Ridiculous, you might say... What is this elixir? Confidence. If you have confidence, it can empower you to reach heights you never thought possible. But if you don't, it can have a devastating effect on your future. Confidence lies at the core of what makes things happen.



Probing the science and neuroscience behind confidence that has emerged over the last decade, clinical psychologist and neuroscientist Professor Ian Robertson tells us how confidence plays out in our minds, our brains and indeed our bodies. He explains where it comes from and how it spreads - with extraordinary economic and political consequences. And why it's not necessarily something you are born with, but something that can be learned

What makes a winner? Why do some succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless? And are men more likely to be power junkies than women?

The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. 

By understanding what the mental and physical changes are that take place in the brain of a ‘winner’, how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner – or a loser – and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.