BUY THE BOOK
ABOUT THE BOOK
The winning habit: Ever wondered why some people are born winners and others losers? In his book The Winner Effect, the neuroscientist Ian Robertson reveals how coming first actually alters brain chemistry, making people who have won in the past more focused, confident and aggressive. The result? next time they are challenged, they are more likely to succeed. Besides advising how you can exercise your winning muscle, Robertson explains what makes a natural winner and loser, and how understanding this will help you to decode the behaviour of friends, family and colleagues. A timely read for medal season — or if you still can’t fathom your high-achieving sister.’ Sunday Times 15th July 2012.
A gripping scientific tale of how success and power change us for good … and sometimes for bad