Books Archives

The Winner Effect: The Science of Success and How to Use It

The Winner Effect: The Science of Success and How to Use It

        ABOUT THE BOOK The winning habit: Ever wondered why some people are born winners and others losers? In his book The Winner Effect, the neuroscientist Ian Robertson reveals how coming first actually alters brain chemistry, making people who have won in the past more focused, confident and aggressive. The result? next time they […]

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The Stress Test: How Pressure Can Make You Stronger and Sharper

The Stress Test: How Pressure Can Make You Stronger and Sharper

             ABOUT THE BOOK Why is it that some people react to seemingly trivial emotional upset – like failing an unimportant exam – with distress, while others power through life-changing tragedies showing barely any emotional upset whatsoever? How do some people shine brilliantly at public speaking when others stumble with their words and […]

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